Your next campaign planned, bought and kept pacing. No new hire.

Send us the brief. You get a costed media plan back within 24 hours. Approve it line by line, and we buy it on Meta and streaming TV and keep it on pace.

Get a free plan for your next briefTalk to us first

Example: 13-week streaming TV campaign

$5,442$1,633Halliard fee

Against about 64 hours of a freelance buyer at $85/hr. Every campaign shows its fee before you approve it.

  • Plan back within 24 hours
  • You approve every line
  • No account needed

No brief right now? See a sample plan

client.halliardmedia.com · Campaigns
Campaign · Build fame
Mar 2 – May 31 · 13 weeks · Dallas–Fort Worth
Drafting
Halliard is finding the inventory and audiences that suit each strategy
PackageBudgetCreative
Paramount+15s video$42,000 Checking specs
Pluto TV15s video$36,000 Checking specs
Tubi15s video$32,000 Checking specs
Campaign fee$0 freelancer/$0Halliard

A freelance buyer would take about 64 hours at $85/hr to plan, buy, monitor and report on this campaign.

Going live is approved separatelyApprove to go live

Halliard can buy across

  • Meta
  • Facebook
  • Instagram
  • PPubMatic
  • Paramount+
  • Tubi
  • Pluto TV

Sound familiar?

The work keeps growing. The team doesn't.

“All the digital still runs through one person.”

Planning, programmatic, social and reporting, for every client, from one inbox.

“Someone left, and the role never got backfilled.”

So you lean on freelancers you have to brief, chase and check.

“We're brute-forcing it in spreadsheets.”

Campaign IDs by hand, invoices to match, and finance asking whether the campaign even started.

Every new client means another hire or another freelancer. A hire is months of salary before you know it worked out. And the work you can’t staff is work you turn down.

What changes

A buying desk you don't have to staff

TodayWith Halliard
Hire a buyer and carry the salary whether there is work or notPay a fee per campaign, only when there is a campaign
Brief a freelancer, then chase and check the workSend the brief once and approve a plan you can read line by line
Wait days for a planA costed plan with modelled reach, back within 24 hours
Find out late that a line stopped deliveringDelivery checked every six hours, with bigger changes brought to you first
Rebuild the story for the client from spreadsheetsEvery buy, change and approval on a record you can show the client

How it works

Three steps, and you approve each one

Nothing is bought until you approve it.

Step 1 · Send the brief · 5 minutes

Send it the way you would to a buyer

Write it in your own words or send the RFP. We pull out the goal, budget, timing and audience, and check that the budget and the dates add up.

  • Your words or the RFP, no forms to fill
  • The goal, budget, timing and audience, pulled out for you
  • A check that the budget and the dates add up
client.halliardmedia.com · Brief
In your words
Spring_2027_RFP.pdf
Attached. Halliard reads it when you save.
What you told us
  • Goal
    Known before the first hot week, then booked tune-ups
  • Budget
    $250,000
  • Flight
    Mar 2 – May 31, 2027 · 13 weeks
  • Audience
    Homeowners 35–64, northern suburbs
  • Where
    Dallas–Fort Worth DMA
  • What not to buy
    Late-night TV
The budget and the dates hang together
Step 2 · Get the plan · within 24 hours

A costed plan you approve line by line

Audiences, channels and properties with budgets, CPMs and reach modelled before spend, plus our fee for the campaign. Change what you want and approve what you keep.

  • Reach and frequency modelled before anything is bought
  • Every channel and property with its budget and CPM
  • Nothing is bought until you approve it
client.halliardmedia.com · Media plan
Budget
$250,000
Planned
$0
Reach 1+
0%
Avg. freq.
0.0
Base plan · 2 strategies · 8 propertiesBalancedReach
PlanSpendFit
Build fame
Adults 25–54 · Dallas DMA
$0
CTV
$0
Paramount+
$0
86
Pluto TV
$0
80
Tubi
$0
66
Streaming audio
$0
Spotify
$0
84
Pandora
$0
71
Prompt action
In market · 12 ZIPs
$0
Paid social
$0
Instagram
$0
86
Facebook
$0
79
Online video
$0
YouTube
$0
80
Balanced: impressions count by how well each property fits the job.Halliard can buy this for you. Optional.
Step 3 · We buy it · live in days

We buy it and keep it pacing

Approved lines go live on Meta and PubMatic. We check delivery every six hours. Bigger changes wait for your approval; small budget adjustments run on their own and are logged.

  • Delivery checked every six hours
  • Bigger budget moves proposed, approved by you, then made
  • Every buy, change and approval on the record
client.halliardmedia.com · Campaigns
Spring launch · live Checked just now · every 6 hours
LineDelivery vs. planPace
Paramount+98%
Pluto TV101%
Tubi99%
Instagram103%
Facebook72%
See all six stages →

What it costs

One fee per campaign, shown before you approve

We estimate the hours a freelance buyer would spend to plan, set up, launch, monitor and report on the campaign, at $85 an hour. Our fee is 30% of that. Pass it through to your client or absorb it.

  • Brief read and checked
  • Media plan with modelled reach
  • Campaigns built and launched
  • Pacing checked every six hours
  • Budget moves proposed to you
  • A record you can show the client
Get a free plan for your next briefWork out your fee
client.halliardmedia.com · Campaign fee
A freelance buyer's hours
  • Planning0.0h
  • Setup0.0h
  • Launch0.0h
  • Monitoring0.0h
  • Reporting0.0h
About 0 hours × $85/hr$0
Halliard's campaign fee30% of the freelancer's estimate$0

Example: a 13-week streaming TV campaign with three video packages and audience segments. Every campaign shows its own estimate before you approve it.

Rather run it yourselves?

Your agency\u2019s own buying agent

The same buying, run by your team in Halliard. It learns your playbook, shops the exchanges, and your buyer approves every line before anything goes live.

  • Your channel strategies

    Mix targets per client, growth bets, channels you trust.

  • Your definition of premium media

    Allow-lists, tier-1 placements, the inventory your clients pay for.

  • Your brand-safety rules

    Block-lists, content categories, anything your clients flag as off-limits.

  • Your audience playbook

    Priority segments, look-alikes, first-party data per client.

  • Your frequency and pacing rules

    Per-user caps, per-flight pacing, weekday and daypart limits.

  • Your performance history

    Past response curves, what worked for which client, what to repeat.

Self-service is priced as a share of media. Talk to us about it

Lewis Media Partners
“Halliard gave our planners a better way to build media plans and our clients a clearer picture of what their spend is doing. That’s been really valuable for us.”
Lisa Matulis

Lisa Matulis

Group Client Lead, Lewis Media Partners

Questions

Before you send a brief

Is this going to be extra work for my team?

You send a brief and approve a plan, the same as briefing a buyer. There is no tool to learn and no campaigns to build.

Which channels can you buy?

Meta (Facebook and Instagram), and streaming TV through PubMatic, including Paramount+, Tubi and Pluto TV.

What does the free plan commit me to?

Nothing. If you like the plan, approve it and we set up your account and buy it. If you don’t, you keep the plan.

Can my own buyers use it instead?

Yes. If you have buyers and want them to plan faster, see Halliard for planners.

Free, no account

Send your next brief. Get a costed plan back within 24 hours.

If you like the plan, approve it and we buy it. If you don’t, you’ve lost five minutes.

Rather talk first? Book 15 minutes

Step 1 of 2

We use your email to send the plan. No account, no credit card.