💳 Free to start. Priced to your team.
Start free. Pay for what fits.
Every Halliard account starts on a free plan — no credit card, no trial countdown. When you're ready to scale, we'll price to your team, your media volume, and the parts of Halliard you actually need.
Free, forever
Everything you need to build a plan.
No credit card. No trial clock. Actually free.
When you're ready for more.
Pick the shape that fits your team. We'll price it to your size and your media volume — no list prices we made up, no enterprise gotchas.
Planning
For teams who want to build and share plans professionally.
- Unlimited plans, unlimited scenarios
- Remove Halliard branding on exports
- Team seats, roles, and approvals
- Full version history and audit trail
- White-glove onboarding
Buying
Most teamsFor teams who want to plan and execute in one platform.
- Everything in Planning
- Vendor-level buy tracking and pacing
- Fee transparency: agency, DSP, data, verification
- Weekly spend allocation and reconciliation
- Multi-client / multi-brand workspaces
Measurement
For teams who want to prove what the spend did.
- Everything in Planning + Buying
- Connect Snowflake, BigQuery, Domo
- MMM-powered response curves
- Funnel-stage attribution dashboard
- Dedicated account team
Measurement services
Measurement services with real prices.
For teams who want rigorous measurement without the six-figure contract. Priced flat, turnaround in weeks, not quarters.
Marketing Mix Modeling
$25,000
flat per model · 3–4 week turnaround
Causal MMM built for mid-market agencies and brands.
- Bayesian causal model, not vendor black box
- Media + non-media drivers (pricing, seasonality, promos)
- Channel response curves and saturation analysis
- Scenario planner for next-period budgets
Traditional MMM: $50–$250K and 3–6 months.
Learn more about MMM→Brand Lift Studies
From $5,000
$5K–$10K per study · fast turnaround
Aided and unaided awareness, consideration, and preference.
- Pre / post exposed vs. control methodology
- Aided and unaided brand awareness
- Consideration, preference, and purchase intent lift
- Built for clients who can't afford $50K studies
Traditional brand studies: $40–$50K.
Learn more about Brand Studies→Questions people usually ask.
Why don't you list prices for the platform?
Because a 50-person independent agency pays differently than a 3-person in-house team, and both of them pay differently than a holding company. We price to your team size, your media volume, and the parts of Halliard you actually use. Tell us what you're working with and we'll give you a number the same day — no three-call sales process.
Is the free plan actually free?
Yes. Forever. No credit card, no trial countdown, no "free for 14 days" fine print. You get the full planning experience, minus the team features (seats, approvals, white-label exports) which are on the paid tiers.
Can I try the paid features before buying?
Yes. Book a 30-minute walkthrough via "Start Planning Free" and we'll turn on the paid feature set for two weeks while you evaluate. No payment info required upfront.
What does MMM actually cost?
$25,000 flat per model. That's list price — no enterprise dance, no "request a demo" gate. Most competitors charge $50K–$250K for the same output. Delivered in 3–4 weeks.
Do you offer annual contracts or month-to-month?
Both. Month-to-month on the platform if you want to start small; annual if you want a discount. Measurement services (MMM, Brand Lift) are priced per engagement, not per year.
Start free. Upgrade when you're ready.
No credit card. No trial clock. No three-call sales process.