For agency and in-house media planners

Hyper-fast media planning.

Paste a brief or drop in an RFP. In about six minutes Halliard drafts the audiences, strategy and channel plan, with reach modelled. Then you edit any line and test what-ifs on the spot.

Start planning freeSee a sample plan →

Free. No credit card. Try it on a past brief or a made-up one.

  • Edit every line
  • Reach & frequency built in
  • Down to the ZIP
client.halliardmedia.com · Media plan · Draft, edit any line
Budget
$250,000
Planned
$0
Reach 1+
0%
Avg. freq.
0.0
Base plan · 2 strategies · 8 propertiesBalancedReach
PlanSpendFit
Build fame
Adults 25–54 · Dallas DMA
$0
CTV
$0
Paramount+
$0
86
Pluto TV
$0
80
Tubi
$0
66
Streaming audio
$0
Spotify
$0
84
Pandora
$0
71
Prompt action
In market · 12 ZIPs
$0
Paid social
$0
Instagram
$0
86
Facebook
$0
79
Online video
$0
YouTube
$0
80
Balanced: impressions count by how well each property fits the job.Halliard can buy this for you. Optional.
Lewis Media Partners
“Halliard gave our planners a better way to build media plans and our clients a clearer picture of what their spend is doing. That’s been really valuable for us.”
Lisa Matulis

Lisa Matulis

Group Client Lead, Lewis Media Partners

Halliard can buy across (optional)

  • Meta
  • Facebook
  • Instagram
  • PPubMatic
  • Paramount+
  • Tubi
  • Pluto TV

How it works

From brief to plan in minutes

Three steps. Anything Halliard drafts, you can change.

Step 1 · The brief

Start from the brief you already have

No forms to fill. Halliard reads what you wrote and anything you attached, then writes it back in plain words so you can check it is what you meant.

  • Write it in your own words, or drop in the RFP
  • The goal, budget, timing and audience, pulled out for you
  • A check that the budget and the dates hang together
  • Or use a past brief to see how it works
client.halliardmedia.com · Brief
In your words
Spring_2027_RFP.pdf
Attached. Halliard reads it when you save.
What you told us
  • Goal
    Known before the first hot week, then booked tune-ups
  • Budget
    $250,000
  • Flight
    Mar 2 – May 31, 2027 · 13 weeks
  • Audience
    Homeowners 35–64, northern suburbs
  • Where
    Dallas–Fort Worth DMA
  • What not to buy
    Late-night TV
The budget and the dates hang together
Step 2 · Audiences

Audiences sized, and placed on the map

Each audience is matched to what a survey panel actually asked, counted one filter at a time, and pinned to where they live.

  • Down to the DMA and the ZIP, named by neighbourhood
  • Sized from real panel answers, not guesses
  • The media each audience consumes, ranked
client.halliardmedia.com · Audiences
Northern suburb homeowners
Homeowners 35–64 · Where: Dallas–Fort Worth, 18 ZIPs
0
people · Halliard panel, 2025
Where they stand out
  • Frisco 75034400+
  • Allen 75013312
  • Prosper 75078288
  • Plano 75024241
What media they consume
Channel or serviceWeeklyIndex
YouTube0%100
Facebook0%100
Local radio0%100
Hulu0%100
Spotify0%100
Peacock0%100

Index against everyone in the area (100 = the same)

Step 3 · Strategy and plan

A plan you can pressure-test

Halliard researches the category, writes each strategy as a role for media, fits channels to it and models what they reach. What happens to reach if you move $50,000 into CTV? Answer it in seconds.

  • The category, the competition and live search demand
  • Each strategy with its own audience, budget and flight
  • Reach and frequency modelled before anything is bought
client.halliardmedia.com · Strategy
Research
  • Search demand in DFW
  • Competitors' ads
  • Reviews and local news
Searches · “ac tune up”
Peaks in June
JFMAMJJASOND
Build fame
Be the name homeowners know before the first hot week
Audience
Adults 25–54 · Dallas DMA
Moment
Before the first 90° day
Flight
Mar 2 – Apr 12
Creative
15s CTV: the tech who shows up on time
Budget
$150,000Enough for fame
Why Halliard suggested this
Search demandCompetitor ads
Prompt action
Turn the first heat wave into booked tune-ups
Audience
In market · 12 ZIPs
Moment
When the AC first struggles
Flight
Apr 13 – May 31
Creative
Social: book a $79 tune-up today
Budget
$100,000
Why Halliard suggested this
ReviewsLocal news
Budget by strategy

Optional

When you're ready, Halliard can buy it too.

Planning is yours either way. If you want, hand the approved plan to Halliard: it buys it, keeps it pacing and shows you every fee. Or take the plan and buy it the way you do today.

Nothing buys without you

Every line of a plan is approved by a person before a dollar is spent.

Pacing, checked every six hours

Once a plan is live, Halliard watches delivery and flags what drifts.

Every action on the record

What was bought, why, and what the platform said back. Show your client.

Plan for one brand or many

Agencies switch between every client in one login. Brand teams keep all their own plans in one place.

Built for local

Catchments inside the DMA, ZIPs ranked on the brief, search sized by market.

Buys on PubMatic and Meta

Approved plans go live through Halliard, with every fee shown.

Your next plan, drafted in minutes.

You make the calls. Have us buy it if you want.

Start planning free

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