🏆 Built for independent agencies
The Media Planning Tool Your Agency Actually Needs
Stop planning in Excel. Build flowcharts, track spend, and prove results — all in one platform. Free to start.
Used by media teams managing $50M+ in annual spend
256 steps from brief to billing
The average independent agency juggles 8+ tools to plan a single campaign. It's chaos that costs you time, money, and client trust.
Spreadsheet Chaos
Flowcharts in PowerPoint. Budgets in Excel. Contacts in email. Notes in Slack. No single source of truth — and it collapses every time a client changes something.
Blind Spending
You're placing millions across TV, digital, OOH, and audio — but you can't tell the client if it's actually working. Platform numbers lie. Attribution is broken.
No Proof It Worked
The campaign ended. The results are... complicated. You can't definitively show the client what drove their sales lift. And they're asking hard questions.
“Halliard gave our planners a better way to build media plans and our clients a clearer picture of what their spend is doing. That’s been really valuable for us.”
Lisa Matulis
Group Client Lead, Lewis Media Partners
Six tools. One platform. Zero spreadsheets.
From flowcharts to buying to measurement — everything your agency needs to plan, execute, and prove media campaigns. Built for how you actually work.
Plan
Build visual media flowcharts in minutes, not hours. Drag flights across channels, see budget roll-ups in real time, and share client-ready plans in one click.
- Visual flowchart builder with Gantt timeline
- Multi-channel scheduling with real logos
- Reach, frequency & revenue estimation
- Client-ready exports
Compare
Run three budget scenarios side-by-side. See how shifting spend between channels affects reach, frequency, and revenue — instantly.
- Side-by-side scenario comparison
- Auto-calculated reach & frequency diffs
- Channel-level spend breakdowns
- One-click base plan switching
Optimize
See the diminishing returns curve for every channel. Know exactly where your next dollar has the most impact — and where to stop spending.
- Channel response curves (MMM-powered)
- AI spend reallocation recommendations
- Optimal vs. current spend markers
- Revenue impact forecasting
Measure
Connect your data sources — Snowflake, BigQuery, Domo — and see what's actually working. Platform metrics vs. MMM-attributed revenue, side by side.
- Snowflake, BigQuery & Domo integrations
- Funnel-stage performance (Awareness → Conversion)
- MMM revenue attribution per channel
- Blended CPM & ROAS tracking
Buy
Track every media buy from submission to delivery. See pacing in real time, catch overspend before it happens, and keep fees transparent.
- Vendor-level buy tracking & status
- Real-time pacing with color-coded alerts
- Fee transparency (agency, DSP, data, verification)
- Weekly spend allocation & reconciliation
Collaborate
Every edit is tracked. Every approval is logged. Know exactly who changed what, when — and roll back if something goes wrong.
- Full version history with diff viewer
- User-level audit trail
- Approval workflows & status tracking
- Change summaries in plain English
Ready to stop planning in spreadsheets?
Free to start. No credit card required.
Halliard vs. the alternatives
One platform that replaces the patchwork. See how Halliard stacks up.
| Feature | Halliard | Excel / Sheets | Bionic | Camphouse | MINT |
|---|---|---|---|---|---|
| Visual flowcharting | ✓ | ✗ | ✓ | ✓ | ✓ |
| Scenario comparison | ✓ | ✗ | ✗ | Partial | Partial |
| Response curves (MMM) | ✓ | ✗ | ✗ | ✗ | ✗ |
| Measurement dashboard | ✓ | ✗ | ✗ | Partial | ✓ |
| Real-time pacing | ✓ | ✗ | ✓ | ✓ | ✓ |
| Version history & audit | ✓ | ✗ | Partial | ✓ | ✓ |
| Free plan available | ✓ | ✓ | ✗ | ✗ | ✗ |
| Built for independents | ✓ | N/A | ✓ | ✗ | ✗ |
| Price | Free to start | Free | From $199/user | Custom pricing | Enterprise |
Built for independent agencies managing real media budgets
Halliard is designed for agencies between 30 and 300 people — large enough to have complex media operations, lean enough to need everything to work.
Independent agencies, 30–300 people
Not built for freelancers or holding company mega-agencies
Cross-channel media — TV, digital, OOH, audio, social
You manage a real media mix, not just one channel
Client budgets that deserve real measurement
Your clients spend millions. They're starting to ask hard questions.
Your clients spend millions on media.
Help them see what it is doing.