📊 Measurement for independent agencies
Marketing Mix Modeling at 1/10th the Cost
Traditional MMM costs $50-250K. Halliard delivers the same insights for $25K — built for independent agencies, not just Fortune 500s.
You can’t optimize what you can’t measure
Most agencies rely on platform metrics that double-count conversions. MMM cuts through the noise — but until now, it was only for the biggest spenders.
Platform Metrics Lie
Meta reported 2,000 conversions. MMM showed zero business impact. One agency reallocated $200K to channels that actually moved the needle.
Too Expensive for Most Clients
Only 2 out of 200+ clients use MMM (Nunn Media). Traditional providers charge $50-250K. Your mid-market clients deserve real measurement too.
Gut Feel Planning
Without MMM, you're guessing which channels work. Response curves show you exactly where diminishing returns kick in — and where your next dollar has the most impact.
MMM that actually connects to your workflow
Response curves, attribution dashboards, and planning tools — all in one platform. No more exporting CSVs between systems.
Channel Response Curves
See the diminishing returns curve for every channel. Know exactly where to increase spend and where to stop.
Measurement Dashboard
Connect Snowflake, BigQuery, or Domo. See platform metrics vs. MMM-attributed revenue side by side.
Connected to Your Plan
Your MMM results feed directly into the planning tool. Response curves appear alongside your media flowchart.
“Halliard gave our planners a better way to build media plans and our clients a clearer picture of what their spend is doing. That’s been really valuable for us.”
Lisa Matulis
Group Client Lead, Lewis Media Partners
Simple, transparent pricing
$25,000
per model
- Full model build & calibration
- Channel response curves
- Spend reallocation recommendations
- Integration with Halliard planning tool
- Reruns available at reduced cost