Finally, an MMM That Tells You What to Do

Stop drowning in attribution reports. Get clear, actionable recommendations for every channel, every week. Your MMM data, transformed into a planning roadmap.

Schedule DemoCreate Action Plan
↗

Reallocation Engine

Move $50K from Social to CTV for +12% efficiency

⚠

Saturation Scanner

Facebook hitting diminishing returns at $200K/month

🎯

Growth Finder

Podcasts underinvested by 40% vs. optimal

🧪

Test Prioritizer

Validate Pinterest next - 85% confidence in 3 weeks

The Measurement Challenge Everyone Faces

For Brands:

Fragmented data across 20+ platforms

Each reporting different "truth" about performance

Platform metrics inflated by 50-300%

Self-attribution makes every channel look like a winner

8-week wait for MMM updates

By the time you get insights, the market has changed

Can't measure unmeasured channels

Podcasts, influencers, CTV become budget black holes

For Agencies:

Clients question every recommendation

"Prove this channel works" becomes impossible to answer

Hours lost building custom reports

Manual spreadsheet work instead of strategic thinking

Pressure to prove ROI or lose accounts

Without proper measurement, value becomes invisible

Data science expertise out of reach

MMM and testing reserved for the biggest shops

💡 There's a better way. See how Halliard solves these challenges in 3 simple steps...

Halliard's Unified Measurement Platform

Connect your existing MMM or let us build one. Validate every channel. Make confident budget decisions.

1

Connect or Create Your MMM

Have an MMM?: Connect outputs from Nielsen, Analytic Partners, Keen, or any provider via CSV/API
Need an MMM?: We'll build a custom model using your historical data
Real-time Updates: MMM results refresh automatically as new data flows in
Connect or Create Your MMM
2

See All Channels in One View

Measured Channels: Platform data, MMM results, geo-tests, and brand studies unified
Test Roadmap: Prioritized list of unmeasured channels with estimated impact
Confidence Levels: Visual indicators show measurement reliability (Very High to Low)
KPI Tracking: Spend, reach, frequency, sales lift with sparkline trends
See All Channels in One View
3

Validate with Incrementality Tests

3-Step Test Design: Setup → Power Analysis → Launch in minutes
Automated DMA Selection: We handle the geographic stratification
Power Calculations: Know if your test will deliver significant results before spending
Results Integration: Successful tests automatically update channel confidence
Validate with Incrementality Tests

Everything you need for unified measurement

Built for both brands and agencies who need to prove what's working and optimize what isn't.

Measurement Capabilities

  • Multi-Source Integration - Platform APIs, MMM outputs, geo-tests, brand studies
  • 48-Channel Hierarchy - Comprehensive taxonomy from streaming to OOH
  • Confidence Scoring - Measurement methodology drives reliability ratings
  • Sub-Brand Support - Switch between product lines seamlessly

MMM Features

  • Model Flexibility - Connect any existing MMM or build new
  • Response Curves - Visualize diminishing returns and saturation points
  • Automated Refresh - Models update as new performance data arrives
  • Cross-Validation - Compare MMM predictions to test results

Testing & Validation

  • Geo-Lift Test Wizard - Design statistically powered tests in 3 steps
  • Power Analysis - Minimum budget and duration calculations
  • DMA Stratification - Automatic market selection for treatment/control
  • Active Test Monitoring - Track progress and view results in real-time

Reporting & Export

  • Executive KPI Summary - Total spend, reach, sales lift at a glance
  • Channel Deep Dives - Detailed performance by channel and property
  • Export Everything - CSV/XLS export for both measured and test roadmap
  • White Label Ready - Agencies can brand for client presentations

Loved by brands and agencies alike

Our platform helps marketing teams make better decisions with confidence.

"We discovered our Instagram spend was 35% past diminishing returns while our podcast investment was underweight. The geo-lift test validated the MMM findings. We reallocated $2M annually and saw 28% better ROAS."

Jennifer Wu

CMO

"Halliard transformed how we approach measurement. We integrated our existing MMM in minutes and now run geo-lift tests that used to take weeks of manual work. Game changer."

Michael Chen

Chief Analytics Officer

"Finally, we can see all our marketing data in one place. The confidence scoring helped us trust incrementality tests over inflated platform metrics. Our CAC dropped 40% in 6 months."

Marcus Rodriguez

VP Growth

"The platform paid for itself in the first month. We found $500K of wasted spend in channels that looked good in platform reporting but failed incrementality testing."

Sarah Kim

Director of Analytics

"Halliard helps us prove our recommendations with data. The ability to show clients side-by-side MMM outputs versus platform metrics builds trust instantly."

David Patel

SVP Strategy

"We used to wait 8 weeks for MMM updates. Now we get fresh insights weekly and can run geo tests on demand. It's completely changed how we optimize media."

Lisa Thompson

Head of Media

Built for How You Work

For Brands

In-House Teams Without Data Scientists

Take control of your measurement without hiring a data science team:

  • Historical data ingestion from all your platforms
  • Custom MMM development by our experts
  • Monthly model refreshes included
  • Full transparency into methodology

Brands Working With Agencies

Validate your agency's recommendations with confidence:

  • Independent measurement verification
  • Side-by-side comparison of platform vs incremental metrics
  • Test agency strategies before full rollout
  • Unified dashboard for all stakeholders

Multi-Brand Enterprises

Manage measurement across your portfolio:

  • Sub-brand switching and comparison
  • Consolidated reporting across brands
  • Shared learnings from incrementality tests
  • Enterprise-grade data security

For Agencies

Agencies Without Data Scientists

Compete with the big shops:

  • Build custom MMMs for any client
  • White label the entire platform
  • Win pitches with sophisticated measurement

Agencies With Existing MMMs

Enhance your current capabilities:

  • One-click integration via CSV or API
  • Layer on incrementality testing
  • Prove your strategies work

For New Business Pitches

Win more clients with data:

  • Show measurement confidence for every channel
  • Design test roadmaps for unproven channels
  • Demonstrate clear KPI trade-offs

Frequently asked questions

  • Do we need an existing MMM to use Halliard?

    No! We can build a custom MMM for you using your historical data. If you already have one from any provider, we'll integrate it seamlessly.

  • How long does it take to build a custom MMM?

    Initial model development takes 2-3 weeks depending on data availability. Monthly refreshes are automatic after that.

  • Can brands and agencies use the same account?

    Yes! We support multi-user access with role-based permissions. Brands can invite their agencies and control what data they can access.

  • Can we run multiple geo-lift tests at once?

    Yes, as long as they test different channels and use non-overlapping DMAs. Our platform ensures proper test isolation.

  • What makes your confidence scoring different?

    We combine multiple validation methods - platform data, MMM correlation, geo-tests, and brand studies - into a single confidence score.

  • Can agencies white label for client presentations?

    Absolutely. Agencies can replace our branding with theirs for new business pitches and client reporting.

Ready to Make Better Budget Decisions?

Whether you're a brand seeking truth or an agency proving value, get unified measurement, validated testing, and confidence scoring in one platform.

Schedule a DemoCreate Action Plan