⚙️ Six tools. One platform. Zero spreadsheets.
Everything you need to plan, buy, and prove.
From visual flowcharts to MMM-attributed revenue, Halliard replaces the patchwork of spreadsheets, PDFs, and one-off tools with a single platform built for how media teams actually work.
Visual flowcharts in minutes, not hours.
Drag flights across every channel, see budget roll-ups and reach update in real time, and export a client-ready plan with one click. No more rebuilding the same PowerPoint at 11pm.
- Visual flowchart builder with Gantt timeline
- Multi-channel scheduling with real network logos
- Reach, frequency, and revenue estimation
- Client-ready PDF exports
Three scenarios, side by side.
See exactly how shifting spend between channels changes reach, frequency, and revenue. Answer "what if we moved $200K from TV to CTV?" in seconds, not a week.
- Run up to three budget scenarios simultaneously
- Auto-calculated reach and frequency diffs
- Channel-level spend breakdowns with delta pills
- One-click base plan switching
Know where the next dollar does the most.
Halliard builds a diminishing returns curve for every channel and tells you exactly where to shift spend for the biggest revenue lift. MMM-powered, no six-figure consulting engagement required.
- Response curves per channel, powered by MMM
- AI spend reallocation recommendations
- Current vs. optimal spend markers
- Projected revenue impact per shift
Platform numbers vs. actual revenue.
Connect your data warehouse and see funnel-stage performance alongside MMM-attributed revenue. No more hedging when the CMO asks if the campaign actually worked.
- Direct connection to Snowflake, BigQuery, Domo
- Funnel-stage performance: Awareness to Conversion
- MMM-attributed revenue per channel
- Blended CPM and ROAS tracking
Every buy, every dollar, tracked.
Vendor-level status, real-time pacing, and full fee transparency so you catch overspend before it blows the quarter and answer "where did the money go" in one screen.
- Vendor-level buy status and delivery tracking
- Real-time pacing with color-coded alerts
- Fee transparency: agency, DSP, data, verification
- Weekly spend allocation and reconciliation
Every edit tracked. Every approval logged.
Full version history with visual diffs, approval workflows, and plain-English change summaries. Roll back any plan to any version. Audit-ready by default.
- Full version history with visual diff viewer
- User-level audit trail and role-based access
- Approval workflows and status tracking
- Plain-English change summaries on every edit
Connects to the stack you already run on.
Pull in your data, your platforms, your measurement — no CSV exports required.
Stop stitching tools together.
Free to start. No credit card. No demo call required.