Finally Measure Podcasts, CTV & Billboards
Stop guessing if your podcast ads and streaming TV campaigns work. Use geo-lift testing to prove real business impact.
Geo-Lift Testing
Scientifically measure any channel's true impact
95% Confidence
Know your results are real, not random
DMA Precision
Test across 210 US markets
Results in 3-4 Weeks
Fast, reliable measurement
The “Unmeasurable” Channel Problem
You’re spending big on channels that can’t prove their worth:
Channels You Can’t Measure:
Podcast Ads
No cookies, no pixels, just “trust us” metrics
Streaming TV
Impressions don’t equal impact
Billboards / OOH
Huge reach, but did anyone buy?
Radio
Still reaching millions, still can’t track conversions
The Cost of Not Knowing:
Budget Waste
Could be 40-60% inefficient without knowing
Missed Growth
Underinvesting in channels that actually work
No Defense
Can’t justify spend to CFO / board
Competitive Disadvantage
Others are figuring this out
💡 The solution? Scientific geo-lift testing that proves real impact…
How Geo-Lift Testing Works
A scientific experiment that isolates causation from correlation.
Select Markets
Choose matched test & control DMAs
Run Campaign
Deliver ads only in test markets
Measure Lift
Compare conversions vs. control
Scale Budget
Invest only in incremental channels
Everything You Need to Measure Offline Channels
Plan, run and analyze geo-lift tests in one platform.
Planning Tools
- Power analysis to size budget
- Market matching algorithm
- Duration calculator
Execution
- DMA export for platforms
- Real-time pacing alerts
- Overlap prevention
Analysis
- Stat-sig lift calculation
- Incremental ROAS
- Confidence intervals
Unleash Hard-to-Measure Channels
Geo-lift lets you prove ROI across any media you can geo-target.
Podcasts
- âś“Host-read + dynamic ads
- âś“Measure true CPA
- âś“Scale winners fast
Streaming TV
- âś“Connected TV & OTT
- âś“Optimize creative
- âś“Prove incremental reach
Billboards
- âś“Digital & classic OOH
- âś“Market-level lift
- âś“Know which locations work
Marketers Getting Clarity
“Geo-lift showed only 20% of our podcast ROAS was incremental. We reallocated $150k/month and grew new customer revenue 18%.”
“Streaming TV looked expensive until lift analysis proved a 2.3x incremental ROAS. We doubled budget with confidence.”
“Billboards were a black box. After testing we learned certain markets drive 6x more lift than others.”
Frequently Asked Questions
Why geo-lift vs. promo codes?
Promo codes undercount impact because many buyers forget or share codes.
How long does a test run?
Most reach significance in 3–4 weeks depending on spend.
Which channels can be tested?
Any channel you can geo-target—podcasts, streaming TV, radio, OOH and more.
Do I need historical data?
No, the experiment isolates lift during the test window only.
Ready to Measure the Unmeasurable?
Schedule a demo or generate a custom action plan to get started.